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Welcome!

RedefiningStrategy.com is a research initiative intended to explore and capture the essence of enduring success in business. Enjoy!

Why "Redefining
Strategy?"

The research initiative is based on a broad view of corporate strategy that sees it as the latest materialization of the business community's search for a universal formula for enduring corporate success. According to this perspective, the term "corporate strategy" is misleading, and the concept defined by it is slowly becoming obsolete. read more...

More Initiatives...

"Spointra and the Secret of Business Success" by Cristian Mitreanu
(Spointra.com)
Innovative book.

BizBigPic - Toward Enduring Success
(BizBigPic.com)
A way of thinking, a place, a community.

Cristian Mitreanu's Blog
(BizBigPic.com/
CristianMitreanu)

Ideas, thoughts, and more.

Latest Work...

A Wake-Up Call for the Business Nation
(RedefiningStrategy.com, June 2009)

A Business-Relevant View of Human Nature
(RedefiningStrategy.com, November 2007)

How to Innovate Your Online Venture
(MarketingProfs.com, May 2007)

Spointra and the Secret of Business Success
(Cristian Mitreanu, April 2007)

A Fundamental Theory of Business
(BizBigPic, August 2006)

Looking Down on Corporate Strategy
(RedefiningStrategy.com, August 2006)

How to Get Closer to Customers
(MarketingProfs.com, February 2006)

Is Strategy a Bad Word?
(MIT Sloan Management Review, January 2006)

more research...

Recent News...

New Perspective on Human Nature Might Change the Way We Do Business
(Press Release, November 2007)

New Book, "Spointra and the Secret of Business Success," Proves That Fun and Business Theory Can Coexist Harmoniously
(Press Release, April 2007)

The Wikipedia of Business Theory
(BusinessWeek, September 2006)

A Fundamental Theory of Business Has Been Developed at Last
(Press Release, August 2006)

BizBigPic Set to Empower Individuals in Their Quest for Success in Business
(Press Release, August 2006)

more news...

Other Outlets...

...where our work has also been published:

American Marketing Association (MarketingPower.com)
BetterManagement.com
BizBigPic.com
BNET.com
Leader-Values.com
ManyWorlds.com
MarketingProfs.com
MIT Sloan Management Review
ValueBasedManagement.net

 

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