| Welcome! 
RedefiningStrategy.com is a research
initiative intended to explore and
capture the essence of enduring success
in business. Enjoy!
Why
"Redefining
Strategy?"
The research initiative is based on a
broad view of corporate strategy that
sees it as the latest materialization of
the business community's search for a
universal formula for enduring corporate
success. According to this perspective,
the term "corporate strategy"
is misleading, and the concept defined by
it is slowly becoming obsolete. read more...
More
Initiatives...
BizBigPic - Toward
Enduring Success (BizBigPic.com)
A way of thinking, a place, a community
built around the need to succeed in
business. Cristian Mitreanu's fundamental
theory of business was introduced here in
August 2006.
"Spointra and
the Secret of Business Success" by
Cristian Mitreanu (Spointra.com)
Home of our innovative book
"Spointra and the Secret of Business
Success" (April 2007).
Picture001 -
Cristian Mitreanu's Business Big Picture (BizBigPic.com/Picture001)
Cristian Mitreanu's blog.
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Latest
Work... A
Business-Relevant View of Human Nature
(RedefiningStrategy.com,
November 2007)
A theory of human nature that provides a
strong foundation for a better
understanding of business, in general.
How to Innovate
Your Online Venture
(MarketingProfs.com, May 2007)
An innovation guide for web-based
businesses.
Spointra and the
Secret of Business Success
(Cristian Mitreanu, April 2007)
An innovative blend of business book,
graphic novel, and coffee table book that
presents a fundamental theory of
business.
A Fundamental
Theory of Business
(BizBigPic, August 2006)
A universal framework explains what
happens in business at the fundamental
level.
Looking Down on
Corporate Strategy
(RedefiningStrategy.com, August
2006)
The concept of corporate strategy is
becoming irrelevant.
How to Get Closer
to Customers
(MarketingProfs.com, February
2006)
The first step in getting closer to the
customers is to understand the mechanics
of their problem-solving behavior.
Is Strategy a Bad
Word?
(MIT Sloan Management Review,
January 2006)
The frequent failure of strategy might
lie in its very definition.
more research...
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Recent
News... New Perspective on
Human Nature Might Change the Way We Do
Business
(Press Release, November 2007)
New Book,
"Spointra and the Secret of Business
Success," Proves That Fun and
Business Theory Can Coexist Harmoniously
(Press Release, April 2007)
The Wikipedia of
Business Theory
(BusinessWeek,
September 2006)
A Fundamental
Theory of Business Has Been Developed at
Last
(Press Release, August 2006)
BizBigPic Set to
Empower Individuals in Their Quest for
Success in Business
(Press Release, August 2006)
more news...
Other
Outlets...
...where
our work has also been published:
American Marketing
Association (MarketingPower.com)
BetterManagement.com
BizBigPic.com
BNET.com
Leader-Values.com
ManyWorlds.com
MarketingProfs.com
MIT Sloan Management
Review (http://sloanreview.mit.edu/smr)
ValueBasedManagement.net
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