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RedefiningStrategy.com is a research initiative intended to explore and capture the essence of enduring success in business. Enjoy!

Why "Redefining
Strategy?"

The research initiative is based on a broad view of corporate strategy that sees it as the latest materialization of the business community's search for a universal formula for enduring corporate success. According to this perspective, the term "corporate strategy" is misleading, and the concept defined by it is slowly becoming obsolete. read more...

More Initiatives...

BizBigPic - Toward Enduring Success (BizBigPic.com)
A way of thinking, a place, a community built around the need to succeed in business. Cristian Mitreanu's fundamental theory of business was introduced here in August 2006.

"Spointra and the Secret of Business Success" by Cristian Mitreanu (Spointra.com)
Home of our innovative book "Spointra and the Secret of Business Success" (April 2007).

Picture001 - Cristian Mitreanu's Business Big Picture (BizBigPic.com/Picture001)
Cristian Mitreanu's blog.

Latest Work...

A Business-Relevant View of Human Nature
(RedefiningStrategy.com, November 2007)
A theory of human nature that provides a strong foundation for a better understanding of business, in general.

How to Innovate Your Online Venture
(MarketingProfs.com, May 2007)
An innovation guide for web-based businesses.

Spointra and the Secret of Business Success
(Cristian Mitreanu, April 2007)
An innovative blend of business book, graphic novel, and coffee table book that presents a fundamental theory of business.

A Fundamental Theory of Business
(BizBigPic, August 2006)
A universal framework explains what happens in business at the fundamental level.

Looking Down on Corporate Strategy
(RedefiningStrategy.com, August 2006)
The concept of corporate strategy is becoming irrelevant.

How to Get Closer to Customers
(MarketingProfs.com, February 2006)
The first step in getting closer to the customers is to understand the mechanics of their problem-solving behavior.

Is Strategy a Bad Word?
(MIT Sloan Management Review, January 2006)
The frequent failure of strategy might lie in its very definition.

more research...

Recent News...

New Perspective on Human Nature Might Change the Way We Do Business
(Press Release, November 2007)

New Book, "Spointra and the Secret of Business Success," Proves That Fun and Business Theory Can Coexist Harmoniously
(Press Release, April 2007)

The Wikipedia of Business Theory
(BusinessWeek, September 2006)

A Fundamental Theory of Business Has Been Developed at Last
(Press Release, August 2006)

BizBigPic Set to Empower Individuals in Their Quest for Success in Business
(Press Release, August 2006)

more news...

Other Outlets...

...where our work has also been published:

American Marketing Association (MarketingPower.com)
BetterManagement.com
BizBigPic.com
BNET.com
Leader-Values.com
ManyWorlds.com
MarketingProfs.com
MIT Sloan Management Review (http://sloanreview.mit.edu/smr)
ValueBasedManagement.net

 

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