New Perspective on Human Nature Might Change the Way We Do Business (Press Release, 11/19/2007)
Cristian Mitreanu's new RedefiningStrategy.com article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business principles and practices. read more...

New Book, "Spointra and the Secret of Business Success," Proves That Fun and Business Theory Can Coexist Harmoniously (Press Release, 3/29/2007)
Cristian Mitreanu's book "Spointra and the Secret of Business Success," which will be released on April 3rd at www.spointra.com, brings the graphic novel format into the business book realm. read more...

The Wikipedia of Business Theory (BusinessWeek, 9/5/2006)
There's a new site, www.bizbigpic.com, that hopes to be the Wikipedia of business theory. The site, founded by Cristian Mitreanu, introduces its theory in 10 chapters, which are open to comment. read more...

A Fundamental Theory of Business Has Been Developed at Last (Press Release, 8/31/2006)
For the first time in business history, a fundamental theory of business has been developed. Introduced under the initiative BizBigPic, the theory provides a comprehensive and dynamic picture of what happens in business at the fundamental level. read more...

BizBigPic Set to Empower Individuals in Their Quest for Success in Business (Press Release, 8/19/2006)
BizBigPic, an innovative web-based initiative set to help individuals achieve enduring success in business, is being launched today. This initial stage of development is driven by the introduction of a fundamental theory of business, which provides individuals with a comprehensive and dynamic big picture of the business environment. read more...

Start Your Quest for Enduring Success by Taking "Strategy" Out of the Big Picture (Press Release, 1/18/2006)
In a new article "Is Strategy a Bad Word?" published today in MIT Sloan Management Review, Cristian Mitreanu, the Founder and Lead Researcher of RedefiningStrategy.com, counter-intuitively identifies the word 'strategy' as a potential obstacle preventing top executives from leading their businesses toward enduring success. read more...

Next-Generation Customer-Centricity Gives Businesses an Edge (Press Release, 6/10/2005)
New RedefiningStrategy.com Article, "Next-Generation Customer-Centricity," published by the American Marketing Association, helps companies build their foundation for success through deeper customer insight. read more...

New Era in Strategy -- Win the Battle Before It Begins (Press Release, 6/9/2004)
Position your company relative to the customer, rather than the competition, and you will be able to win the battle before it begins. This is the central message of a new theory on strategy, recently developed in Chicago by an Independent Researcher, Cristian Mitreanu, and his associates. The result of several years of intense research, the theory aims to revive strategy as the core discipline in business management. read more...