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Next-Generation Customer-Centricity Gives Businesses an Edge
Press Release

New RedefiningStrategy.com Article, "Next-Generation Customer-Centricity," published by the American Marketing Association, helps companies build their foundation for success through deeper customer insight.

CHICAGO--June 10, 2005--A new article written by RedefiningStrategy.com's Lead Researcher, Cristian Mitreanu, and published today by MarketingPower.com, the American Marketing Association's website, uncovers new depths of customer insight that can fundamentally contribute to a company's lasting success in an increasingly dynamic business environment.

The article, "Next-Generation Customer-Centricity," introduces a unique evolutionary perspective of the concept of "customer-centricity," bringing clarity to this topic. Referring to other researchers' efforts to deal with the popular, yet loosely defined concept, Mitreanu writes, "Unfortunately, most (if not all) research initiatives have failed to see the various interpretations as evolutionary stages of the same broad concept."

Using a web format, the article presents in a straightforward manner four generations of customer-centricity. It starts with the primitive practice of matching the offer to the demand, and ends with the latest evolutionary step, termed Customer Issues Centricity, which revolves around a thorough analysis of the customer's problem-solving behavior. Also, adding to the article's practicality, the concluding action plan assists executives in the implementation of the new concept, which will give their organizations an edge in today's hyperactive marketplace.

Closing a discussion about the article's benefits, Mitreanu says, "In addition to the obvious benefits, there is another major take-away that readers should remember: customer-centricity is not a strategy. Customer-centricity is the foundation for strategy, which is solely dependent on the customer's problem-solving behavior relative to the vendor's offerings. In other words, regardless of its strategy, an organization must be customer-centric in order to understand the dynamic marketplace and be successful indefinitely."

To obtain a copy of the article "Next-Generation Customer-Centricity" please visit: www.marketingpower.com or www.redefiningstrategy.com.

About RedefiningStrategy.com

RedefiningStrategy.com is a research initiative intended to explore and capture the essence of achieving and sustaining success in business. Based in Chicago, the initiative was founded in 2004 by Cristian Mitreanu, who currently leads the research efforts. More information about RedefiningStrategy.com is available at www.redefiningstrategy.com.

About American Marketing Association and MarketingPower.com

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The AMA's website, MarketingPower.com, supplies marketing professionals and AMA members with the information, products and services required to succeed in their jobs and careers. Its home page is www.marketingpower.com.

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