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BizBigPic Set to Empower Individuals in Their Quest for Success in Business
Press Release

CHICAGO--August 19, 2006--BizBigPic, an innovative web-based initiative set to help individuals achieve enduring success in business, is being launched today. This initial stage of development is driven by the introduction of a fundamental theory of business, which provides individuals with a comprehensive and dynamic big picture of the business environment. The theory also includes a universal formula for success that shows what vendors, organizations and individuals, must fundamentally do in order to achieve and sustain success.

Rather than using a book as the main tool for idea dissemination, BizBigPic takes a novel alternative route by using a web-based solution, where the theory is introduced in 10 chapters (steps). However, unlike the narrated chapters of a book, these chapters consist only of a principle and a chart, inviting readers to flesh out their own stories. To complement their own business experiences and knowledge, and therefore making the most of the BizBigPic experience, readers are encouraged to engage in the discussions supported by the web-based solution (www.bizbigpic.com).

Asked about this approach, the founder Cristian Mitreanu said, "We are all busy people. Finding time to read a book (especially a business book) is quite a challenge for most of us. Besides, it seams that most business books out there are little more than a trophy for the author(s), abounding in repackaged ideas and recycled business cases. BizBigPic gives you the essence up front, and saves you time. The narratives are replaced by an interactive web-based solution that gives readers significantly greater value than a book would. It's like being in a 24/7 seminar!"

With its inauguration, BizBigPic breaks new ground in the field of business theory, opening the door for significant changes in the way individuals study and understand business:

1. A Fundamental Theory of Business

Although business has been studied for over a hundred years, the field is still missing its most important element, a fundamental theory. What is commonly dubbed as "business fundamentals" is nothing more than a small collection of disparate concepts, without the support of a unifying platform. As a result, in order to get an understanding of the business big picture (the fundamentals), practitioners are left to mix and choose these concepts as they see fit.

The theory introduced by BizBigPic solves this problem. It provides for the first time in business history a universal framework that explains what happens in business at the fundamental level, as well as a common platform for existent business disciplines and concepts.

2. A Universal Formula for Success

Since the early nineteen sixties, the discipline of Corporate Strategy has been responsible for providing companies with a basic formula for success. Unfortunately, driven by its strong military heritage and a widespread lack of perspective, the discipline has slowly moved into an evolutionary dead-end. Dominated by an insider view ("What should the CEO do?"), most efforts to find a universal formula for success stumble into the firm or industry's specifics. Those that manage to go beyond these specifics fail to address strategy's biggest problem to date--deliver a unified rational-adaptive theory that would support the realities of a dynamic business world. (The rational theories claim that strategy is a plan, while the adaptive theories claim that strategy emerges from daily interactions with the customers.)

The theory introduced by BizBigPic is based on a broad perspective, which recognizes that strategy is in fact a response to the business community's search for a formula for success (an important feature of human nature). As a result, for the first time in business history, it was possible to develop a universal formula for enduring success that provides a unified rational-adaptive framework.

About BizBigPic

BizBigPic is intended to help individuals, entrepreneurs and employees, achieve enduring success in business, part of their broader quest for a successful existence. BizBigPic is a way of thinking, a place, and a community. Its initial stage of development is driven by the introduction of a fundamental theory of business, which provides individuals with a comprehensive and dynamic big picture of the business environment. Cristian Mitreanu, who previously founded the research initiative RedefiningStrategy.com, founded BizBigPic in August 2006. Visit BizBigPic at www.bizbigpic.com.

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