| In the News  New
Perspective on Human Nature Might Change
the Way We Do Business
New Book, "Spointra
and the Secret of Business Success,"
Proves That Fun and Business Theory Can
Coexist Harmoniously
The Wikipedia of Business
Theory
A Fundamental Theory of
Business Has Been Developed at Last
BizBigPic Set to Empower
Individuals in Their Quest for Success in
Business
Start Your Quest for
Enduring Success by Taking
"Strategy" Out of the Big
Picture
Next-Generation
Customer-Centricity Gives Businesses an
Edge
New Era in Strategy -- Win
the Battle Before It Begins
New Perspective on
Human Nature Might Change the Way We Do
Business
Press Release
CHICAGO--November
19, 2007--Cristian Mitreanu's
new RedefiningStrategy.com article,
"A Business-Relevant View of Human
Nature," provides a new theory of
human nature, and aims to bring it to the
center of our understanding of business,
or commerce, creating a strong foundation
for new business principles and
practices.
The article has three
parts. In the first section, Mitreanu
identifies and discusses the fundamental
drives that characterize all forms of
life. Building upon these findings, he
then develops the unique view of human
nature in the second section. Finally, in
the last section, he highlights the new
perspectives on business that can be
generated with the help of the new theory
of human nature.
"It was not until
January 2007 that I began to think about
it as a stand-alone theory of human
nature. Although elements of the theory
appeared in some of my previous work,
this is the most comprehensive account of
it," says Mitreanu. "It is a
valuable theory that has the potential to
change the way we understand and do
business."
The article is available
free-of-charge at RedefiningStrategy.com
(www.redefiningstrategy.com).
About
RedefiningStrategy.com
RedefiningStrategy.com is
a research initiative intended to explore
and capture the essence of achieving and
sustaining success in business. Based in
Chicago, Illinois, the initiative was
founded in 2004 by Cristian Mitreanu, who
currently leads both the research and
idea dissemination activities. More
information about RedefiningStrategy.com
is available at www.redefiningstrategy.com.
About Cristian
Mitreanu
Cristian Mitreanu is the
founder of the initiatives BizBigPic (www.bizbigpic.com) and
RedefiningStrategy.com (www.redefiningstrategy.com). He is the
author of the book "Spointra and the
Secret of Business Success" (www.spointra.com), and currently
maintains a blog, Picture001 (www.bizbigpic.com/picture001). Some of his
writings have been published by the MIT
Sloan Management Review and the American
Marketing Association. He holds a Masters
degree in Management, and a Bachelors
degree in Management Information Systems.
His home page is www.cristianmitreanu.com.
# # #
|
