A Business-Relevant View of Human Nature (RedefiningStrategy.com, November 2007)
"This article introduces a theory of human nature that is particularly important to the business world because it provides a strong foundation for a better understanding of business, in general." read more...

How to Innovate Your Online Venture (MarketingProfs.com, May 2007)
This article provides an innovation guide for web-based businesses. read more...

Spointra and the Secret of Business Success (Cristian Mitreanu, April 2007)
An innovative blend of business book, graphic novel, and coffee table book that presents a fundamental theory of business. read more...

A Fundamental Theory of Business (BizBigPic, August 2006)
A universal framework explains what happens in business at the fundamental level. read more...

Looking Down on Corporate Strategy (RedefiningStrategy.com, August 2006)
The concept of corporate strategy is becoming irrelevant due to a widespread lack of perspective. read more...

How to Get Closer to Customers (MarketingProfs.com, February 2006)
The first step in getting closer to the customers is to understand the mechanics of their problem-solving behavior. read more...

Is Strategy a Bad Word? (MIT Sloan Management Review, January 2006)
The frequent failure of strategy might lie in its very definition. read more...

Next-Generation Customer-Centricity (American Marketing Association, June 2005)
"Most researchers, and business executives alike, are content with the widespread and broad definition of customer-centricity as the capacity to understand and respond to the customer's needs. But in an increasingly dynamic and competitive business world, this is not enough." read more...

The Strategy Pyramid: How to Create and Sustain Success (RedefiningStrategy.com, October 2004)
Based on the theory introduced in the white paper "Strategy, Redefined." this 33-slide presentation provides business executives with a valuable new management tool that unifies the often-mutually-exclusive perspectives "you are what you say" and "you are what you do." read more...

Strategy and Business Model Guide (RedefiningStrategy.com, July 2004)
A complement to the white paper "Strategy, Redefined." this single-slide presentation is a comprehensive visual guide illustrating the direct relationship between strategy and the business model. read more...

Strategy, Redefined. (RedefiningStrategy.com, June 2004)
"This article will introduce a new approach to strategy that is built around the customer. By focusing on what the customer is trying to accomplish, and treating all offerings as solutions to their inherent issues, the new theory advises on positioning relative to the customer, as opposed to positioning relative to the competition." read more...