A Business-Relevant View of Human Nature
How to Innovate Your Online Venture
Spointra and the Secret of Business Success
A Fundamental Theory of Business
Looking Down on Corporate Strategy
How to Get Closer to Customers
Is Strategy a Bad Word?
Next-Generation Customer-Centricity
The Strategy Pyramid: How to Create and Sustain Success
Strategy and Business Model Guide
Strategy, Redefined.

How to Innovate Your Online Venture
Article
MarketingProfs.com, May 2007
See http://www.marketingprofs.com/7/how-to-innovate-online-ventures-mitreanu.asp

Description:

This article provides an innovation guide for web-based businesses.

Excerpt:

"Today, opportunities to improve an online venture abound, making it increasingly difficult to spot the right ones. Fortunately, most Internet-based ventures are fundamentally similar -- they process, manage, and distribute information. Articles, books, pictures, songs, videos - they are all information. Therefore, it is possible to develop a unique framework that can guide all innovation efforts that an online venture must sustain.

Since the information or packages of information distributed (read: offered) by an online venture loose their premium value almost instantly, it is rather impossible to innovate at the offering level. Therefore, an online venture must innovate at the whole-offering level. And by whole-offering I mean all of a venture's offerings plus the mechanism by which they are managed and delivered to the customer ("customer" is a generic term for visitor, community member, or whomever consumes the information offerings)."