| Research - Books,
Articles, Papers, and Presentations  A Wake-Up Call for the
Business Nation
A
Business-Relevant View of Human Nature
How to Innovate Your
Online Venture
Spointra and the Secret of
Business Success
A Fundamental Theory of
Business
Looking Down on Corporate
Strategy
How to Get Closer to
Customers
Is Strategy a Bad Word?
Next-Generation
Customer-Centricity
The Strategy Pyramid: How
to Create and Sustain Success
Strategy
and Business Model Guide
Strategy, Redefined.
A
Business-Relevant View of Human Nature
Article
RedefiningStrategy.com,
November 2007
Download PDF (296
KB)
Description /
Excerpt:
"This article
introduces a theory of human nature that
is particularly important to the business
world because it provides a strong
foundation for a better understanding of
business, in general. Structured in three
sections, the article begins with an
analysis of the fundamental drives that
characterize all living things. The
second section builds upon these
fundamental drives, crystallizing the
unique view of human nature that is the
centerpiece of the article. And finally,
the last section highlights the major
benefits that the new theory of human
nature brings to the business world over
traditional conventions."
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