| Research - Books,
Articles, Papers, and Presentations  A
Wake-Up Call for the Business Nation
A Business-Relevant View
of Human Nature
How to Innovate Your
Online Venture
Spointra and the Secret of
Business Success
A Fundamental Theory of
Business
Looking Down on Corporate
Strategy
How to Get Closer to
Customers
Is Strategy a Bad Word?
Next-Generation
Customer-Centricity
The Strategy Pyramid: How
to Create and Sustain Success
Strategy
and Business Model Guide
Strategy, Redefined.
A Wake-Up Call for
the Business Nation
Article
RedefiningStrategy.com,
June 2009
Download PDF (87
KB)
Description /
Excerpt:
"As a society, we
were simply advancing toward
understanding how to successfully perform
increasingly larger sets of activities
over increasingly longer periods of time.
Unfortunately, what should have been a
natural progression of our general
understanding of business was diverted by
historical circumstances on a dead-end
road of knowledge. The quest for a
fundamental theory of business was
replaced by the quest for a theory of
'sustainable competitive
advantage.'"
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