| Research - Books,
Articles, Papers, and Presentations  A Business-Relevant View
of Human Nature
How to Innovate Your
Online Venture
Spointra and the Secret of
Business Success
A Fundamental Theory of
Business
Looking Down on Corporate
Strategy
How to Get Closer to
Customers
Is Strategy a Bad
Word?
Next-Generation
Customer-Centricity
The Strategy Pyramid: How
to Create and Sustain Success
Strategy
and Business Model Guide
Strategy, Redefined.
Is Strategy a Bad
Word?
Article
MIT Sloan Management Review,
January 2006
See http://sloanreview.mit.edu/smr/issue/2006/winter/18/
Description:
The
frequent failure of strategy might lie in
its very definition, which historically
implies short-term victory over
competitors rather than long-term vision
and lasting success.
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