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Strategy, Redefined.

Looking Down on Corporate Strategy
Article
RedefiningStrategy.com, August 2006
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Description:

The concept of corporate strategy is becoming irrelevant due to a widespread lack of perspective.

Excerpt

"Over time, as more offerings became commodities and more companies were faced with increased competition, the term "corporate strategy" seemed to make perfect sense. Few, if any, would question its usage. Ironically though, while the term's validation got stronger with the passage of time, the concept itself became increasingly unfit for the realities of the evolving business world. The best evidence supporting this claim is offered by the emergence of the concept of the business model in the nineteen nineties. Although focused more on the operational side of business, like strategy, the concept of the business model is also intended to describe/prescribe the essence of enduring corporate success. However, its increasing popularity points to a mounting dissatisfaction with the effectiveness of corporate strategy."

Also published at:

MarketingProfs.com, August 2006
See http://www.marketingprofs.com/6/mitreanu2.asp
Note: The article has been featured as one of the most popular for the week of August 28, 2006.