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Spointra and the Secret of Business Success
Book
Cristian Mitreanu, April 2007
See http://www.spointra.com

Description:

An innovative blend of business book, graphic novel, and coffee table book, "Spointra and the Secret of Business Success" is a response to the increasing evidence that individual success is strongly dependent upon one's understanding of business in general, regardless of her or his primary occupation. Accessible to most readers with or without business knowledge, this quality hardcover presents in an entertaining manner a fundamental theory of business that the author, Cristian Mitreanu, first revealed at BizBigPic (www.bizbigpic.com) in August 2006. In brief, the plotline follows Spointra, a member of an advanced civilization, teaching C, a kid eager to become a successful business leader, the secret of business success. Spointra's teachings begin with a unique view of human nature and gradually progress to a general concept of enduring success in business. Using a balanced combination of text and artwork, enhanced by a minimalist style, the story fits into 56 pages. This conciseness and focus on communicating the bare mechanics of business, escaping the traditional reliance on business cases, is enabled by the fundamental character of the theory, and allows for a fast reading. More important though, it stimulates independent thinking and invites repeat readings that will reveal the secret of business success layer by layer.